You pay for a highspeed Internet connection, you access VOD, you subscribe to Netflix, Lovefilm or another service. With the Web, you have Hulu, YouTube and iTunes and many more. At home, there is an HD screen, a DVD player, maybe Apple TV, a videogame console, a Wii or a PS3, and of course you own a Smartphone (with a subscription) and maybe an iPad.
|Under the TV set : PS3, Wii, set-top box, VCR, DVD player|
And if you live in Europe, where you pay a tax on TV sets ("redevance" in France, TV licence fee in UK, GEZ in Germany), you also save on that cost.
When asked which equipment they would be most likely to give up, if they had to, the majority of people, especially the most active, answer they would give up the TV set. There is really no choice: they absolutely need the phone and the Web. But they can easily do without a TV set.
What is TV exactly nowadays? It is what you see on a digital screen, small or big. It is connected TV, programs coming from the Net. TV is the Web. It does not have anything to do with a TV set anymore.
Is this a trend?