There is an app for everything, we all know that. Why not an app to promote the new fall preview schedule? This is just what CBS did for the iPad. Pauley Perrette from "NCIS" is the MC and presents 5 shows: 2 dramas and 3 comedy series (cf. infra).
Everything you need to know in order to follow and talk about the fall schedule and more: casts, photos, videos, bios, social media (tweets) for sharing (Facebook), etc. There are previews, ":15 Sneak Peeks"and "Behind the Scenes" videos. And even a game, "Memory Challenge", with cast cards to match (not so easy). Of course, you can access a store (mugs, T-shirts, etc.).
The free app connects and integrates with the iPad calendar, so you are sure not miss a program.
This is a big improvement over what we used to have on the net and what we still have in Europe with paper TV guides. There is a lesson to be learned for magazines. Not to mention the professional presentations by TV networks for advertisers and media agencies.
The iPad helps TV to innovate. Good promotion for the iPad too. Since TV is more and more a double screen experience, this CBS app (which is a brilliant first) will probably - and hopefully - be followed by other networks.
Au début était la première phrase - Laurent Nunez, *L'énigme des premières phrases*, Paris, 2017, Bernard Grasset, 198 p. On entre dans les livres comme dans les œuvres musicales par la pr...