Of course, it makes perfect sense for Google to give a nexus 7 to households who subscribe to its Google Fiber in Kansas City, since the tablet is going to be used as a remote control for the television set. It is also an opportunity to test and find out who uses it, when and what for, who doesn't, etc. And of course, this tablet is a Google tablet (android).
Magazines and newspapers follow an old promotional path. In the past, with a subscription you might receive a radio, a CD player, a calculator or a clock, etc. Now it is the time of the tablet. In early 2012, for a yearly subscription to The New York Times there was a Nook tablet (Barnes & Noble). Now The Times proposes a Google nexus 7 to new subscribers (18 months / $28 a month) at a very reduced price (£50 instead of £199). The Financial Times (Pearson) offers nexus 7 to its digital subscribers (12 months at $48 a month, in the US). An FT app is - of course - preloaded. Do manufacturers help cover part of the gift? In French-speaking Europe, Le Soir, Les Echos (iPad mini), La Montagne, Le Progrès, Le Figaro (Arnova7 Archos) and now (March 2013) the local papers (Le Télégramm) also propose a tablet.
According to buzz from Santa's helpers, his sleigh is full of tablets. But no idea if there are newspaper or magazine subscriptions that come with them. Doubtful.
On the other hand, The Wall Street Journal (News Corp.) does not seem to need to sell tablets to convince people to subscribe.
Au début était la première phrase - Laurent Nunez, *L'énigme des premières phrases*, Paris, 2017, Bernard Grasset, 198 p. On entre dans les livres comme dans les œuvres musicales par la pr...