Actualité de Marx : il aurait 200 ans - Karl Marx, mai 1818 - mai 2018. Double actualité. Une campagne publicitaire rappelle cet anniversaire aux voyageurs en gare de Francfort à l'occasion d'un...
mercredi 31 décembre 2014
Sports TV fees for everybody
You do not like to watch sports on cable TV? Too bad, but you pay anyway. Or you can cut the cord...
That is what Time Warner Cable, the second American Multiple System Operator (MSO, 11 million subscribers) is telling its subscribers in the beginning of 2015.
Every TWC subscriber will have to pay a monthly $2.75 surcharge, even if they do not subscribe to a sports package. These sports fees are supposed to offset the rising price of sports programming by networks such as ESPN, SportNet LA (which by the way belongs to TWC), etc. DirecTV and Cablevision are going to do the same. Subscribers will not be able to opt out to avoid the surcharge (bundling).
Sports programming represents 20% of programming expenses for cable operators and other distributors (source: SNL Kagan).
Of course this surcharge will probably increase cord cutting and the number of cord-nevers. But obviously, in order to optimize their business, cable operators prefer to have less subscribers who pay a bigger bill: How long can this last? Unfortunately, for American sports fans, the broadband supply of sports is still limited. When will there be a OTT for sports?