Actualité de Marx : il aurait 200 ans - Karl Marx, mai 1818 - mai 2018. Double actualité. Une campagne publicitaire rappelle cet anniversaire aux voyageurs en gare de Francfort à l'occasion d'un...
jeudi 25 décembre 2014
The old age of news
According to Nielsen, the median age of American TV news channel viewers is :
58 for CNN, 61 for MSNBC, 68 for Fox News (prime time)
61 for CNN, 61 for MSNBC, 66 for Fox News (total day)
One can comment on these ratings in many ways: the evolution from one year to the next, the changes in programming (for instance, more series on CNN), the differences between networks (see Variety).
Any comment on the differences only helps to hide a major common fact: this audience is skewed towards older viewers (cf. The Atlantic).
Where are the younger generations? Where do young adults get their news from? The Web ? Facebook (see Facecast or Paper), YouTube, Reddit, Google News, Twitter? Are Fox News, CNN or MSNBC even part of their consideration set when it comes to "news"? Cord-nevers, they do not subscribe to pay TV.
Moreover, what do they (we) call news? How old would the audience be for so-called news networks, if we were to exclude entertainment and people from the "news" category and only include politics and economics? Is there still an audience for programs like what is celebrated on "The Newsroom"?
Let's face it: news is to be found on the net, on mobiles.