Four of the five most important SVOD services reached their maximum level of audience during the month of April. According to research company 7Park Data, Netflix remains at the top with 550 minutes in May. Disney+ returns to its February level as does AppleTV. Amazon stays almost at its April level (400 minutes), ahead of Hulu which dips under 300 minutes. Dead to Me was the biggest success of May (it is the second season of the series).
Of course, we need another quarter to see if Netflix keeps its level of audience or if it returns to normal as does its competition. It seems that, already, Broadcast and cable TV are returning to their pre-COVID levels (source: VideoAmp).
According to a study by Kill the Cable Bill, an average Netflix user missed 58 hours of advertising during the quarantine: will the advertisers also snub the commercial networks soon?
According to a study by Kill the Cable Bill, an average Netflix user missed 58 hours of advertising during the quarantine: will the advertisers also snub the commercial networks soon?
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