tag:blogger.com,1999:blog-7500555564997355126.post201981568348615860..comments2023-08-18T11:13:29.390+02:00Comments on Media Mediorum : Internet, média des médias: Mobile while mobile. Public transportation users are addicted to digitalProf. François MARIEThttp://www.blogger.com/profile/15443635021892985332noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7500555564997355126.post-89122071902927876992015-12-31T14:05:42.001+01:002015-12-31T14:05:42.001+01:00I find really interesting the answer of the survey...I find really interesting the answer of the survey's participants to the question "What would you do if there were a good internet connection?". Actually, I'm not sure people really know what they would do. Imagine if we have asked them 5 years ago what they would like to do in their free time, would they have answered "playing at mind-numbing games like Candy Crush"? Not sure. <br /> Innovators often try to fit with the evolution of the consumers' uses, but sometimes it's the consumers' uses that follow the innovation, and I think the answer to the survey's question will depend on how brands will deal with it and the User Experience they will provide.<br /><br /> However, the consumption of video contents on mobile will probably rise in the next few years with the broadband's enhancement . I've been to Shanghai 2 years ago, and I was strongly impressed by the fact that everyone is watching series and other video contents in the subway. Still, the difference between Paris and Shanghai - except the slow internet connection - is the surface area: Shanghai is 6340 km2 while Paris is 105,4 km2. Therefore, the distance between 2 subway stations in Paris is approximately 2km while it is more than 15km in Shanghai. People spend a lot of time in the Shangainese subway, so they have enough time to watch video contents. <br /><br /> Regarding the slow connection matter, I believe that the LIFI could solve it. This technology, which permits data transmission through light emitting diodes, has a bandwidth 10.000 times larger than the WIFI one and it enables us to download an HD movie in 0,3sec. <br /><br />Finally, I completely agree with the statement "Transportation is becoming a personal mass media". The Digital Out Of Home advertising will necessarily increase in the next few years. As a matter of fact, Outfront Media announced last month that they developed a Marketing solution for mobile using geolocation. <br />Rita Mnoreply@blogger.com