ABC follows the Fox 1995 decision: it won't report live and same-day ratings anymore (Fox Television Group chairwoman became chairwoman of Disney Television Studio and ABC Entertainment after the acquisition of Fox by Disney). ABC will report Live+3 days, Live+7 days and Multiplatform+35 days(MP35) but no more Live + Same Day ratings.
"People used to plan their lives around television, now they plan television around their lives.", affirms the new boss, Karey Burke. The diagram below, drawn from the three best ABC programs, shows this: the decline of the schedule. People follow more of their own schedule and less of the tv schedule.
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3 commentaires:
Article trés intéressant qui démontre l'évolution des usages et en particulier dans la consomations de l'audiovisuel. Toujours moins id'mportance à la grille des programmes et aux ATAWADAC: Anytime, Anywhere, Anydevice and Anycontenent. Evidament ABC a bien compris le trend
This strategy (probably to cover up declining day-to-day results) seems relevant and I think Karey Burke's argument is solid.
Her statement "People used to plan their lives around television, now they plan television around their lives." summerize pretty well the transformation that television is going through today.
Of course, this is not going to solve the challenges they are facing and real changes must be made in order to adapt to the evolution of consumers' habbits in terms of TV consumption.
Cette décision semble être bien plus en adéquation avec les nouveaux modes de consommation de la télévision aujourd'hui, et inclue davantage les services de replay. D'un point de vue stratégique, cette décision permet de valoriser davantage ces services, et donc ces nouveaux consommateurs qui ne se retrouvent plus dans la télévision live. En France, on pense par exemple à la stratégie d'une plateforme comme 6play, qui propose même des programmes exclusifs. A quand une nouvelle façon de penser les audiences en France ?
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