mardi 24 mars 2020

FuboTV has been bought by FaceBank


Pluto TV has been acquired by Viacom, Xumo by Comcast, Tubi by Fox... And now it is FuboTV's turn. It is the cord-cutting disease. We do not know much about this new merger: no financial terms were disclosed but the deal reportedly values FuboTV at about $700 millions. Only that, following the merger, FuboTV will be a wholly-owned subsidiary of the FaceBank Group. The former soccer company, founded in 2015 as a streaming service, is now streaming in 4KUltra HD. Its channels distribute NFL, MLB, NBA, NHL, soccer and network programs. As an international virtual MVPD, fuboTV has been present in Spain and Canada since 2018. It offers three simultaneous streams and most of the regional sports networks. It brings not only "sport first" but also most of the American TV channels. There are 300,000 to 400,000 subscribers who pay about 60$ a month; of course, they can add more channels to the 109 basics. But fuboTV does not carry channels from Fox or Disney: no ESPN nor ABC network then!
First investors in fuboTV included many media companies: 21st Century Fox, AMC Networks, Luminari Capital, Northzone, Sky, Discovery, Waverly Capital, DCM Ventures, i2bf, LionTree Partners, Univision... Now, "fuboTV is well-positioned to achieve its goal of becoming a world-leading live TV streaming platform for premium sports, news and entertainment content", comments the very little known FaceBank Group.

What is Facebank Group? The company develops "hyper-realistic digital humans". "The company focuses on the development, protection and activation of the personal digital likeness assets of celebrities and consumers, for use in artificial intelligence, entertainment, personal productivity and social networking".
Facebank Group is a tech-driven company, a celebrity company based on virtual entertainment. It is a "digital human technology company" which has already bought Nexway AG, the German company (September 2019). FaceBank was looking for the perfect delivery platform to air its celebrity content: now, it seems it has found it.
FaceBank Group is based in Florida and New York; after the merging, it will be renamed fuboTV Inc. : "Graecia capta ferum victorem cepit" !



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